Certification Course
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After the successful launch of our Food Service ICONS in October 2023, introducing the Food Service Awards 2024 to celebrate the industry and its great achievements.

Assessment Period: January 2023 – January 2024

Entry Closes On 20 May 2024

(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of concerned award category)

Who Can Nominate:
Food Service Chains, QSR,Cafes & Juice Bars, Ice-cream & Dessert Parlors, Fine Dining, Casual Dining, Pubs & Bars, Kiosk/ Express Format, Food Court, Cloud (Dark) Kitchen, Travel Retail, Entertainment, Aggregator, any other Speciality Food Service Operator

Across Channels:
Brick and Mortar, e-retail, Multi/ Omni Channel Retail.

A food service concept distinguishing the pinnacle of casual and fast-casual dining, spotlighting restaurants that excel in delivering exceptional culinary experiences, setting new standards of excellence in the industry.

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Celebrating excellence in culinary creativity and ambiance, this category celebrates establishments that redefine indulgence in the Cafes and Bakery Sector

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This award celebrates excellence in fine dining, honoring those restaurants that consistently set the standard for culinary innovation, hospitality, and overall excellence in the industry.

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This Awards recognizes establishments that excel in delivering immersive dining experiences, seamlessly blending exceptional cuisine with captivating dining ambiance and service, setting a benchmark for culinary innovation and guest satisfaction

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A food court that has a common foodservice area offering multiple cuisines / brands / formats / concepts in a standalone location or within a facility (eg. Cinemas, Malls, Travel Retail, Entertainment Centres, Office Complexes, Leisure Locations, Hospitals etc. ). A food court may have counters of multiple food vendors with a common area for self-serve dining / take aways or may have multiple outlets with dine in facility.

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An outstanding story of Cloud kitchens- single brand, multi-brand, store front, no storefront – showcasing their cloud / dark kitchen concept, ideas, execution strategy, implementation stages and payoffs/ results.

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An outstanding story of business transformation with details of planning, execution strategy, implementation stages and payoffs/ results.

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A Food Service Retailer/ Operator who have successfully implemented a unique innovation or idea in menu design, display, and presentation unveiled in the year 2023/24.

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A Food Service Retailer/ Operator illustrating achievements in effective marketing campaigns, conducted jointly with brand or individually, leading to store footfall and sales increases:
  • Discount Sales Campaign
  • Celebrity Endorsement
  • Festival Campaign
  • Mass Media Campaign (either print / radio/ TV or any other mass media)
  • Multi-Media Campaign
  • Social Cause Campaign
  • Digital Campaign
  • Launch Campaign


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Food Service Retailer/ Operator who have effectively implemented and leveraged strategies to create a better Customer Experience and loyalty.

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A Food Service Retailer/ Operator who has conducted the most effective employee practices during the year to maximize employee performance to achieve employer's strategic objectives.

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A Food Service Retailer/ Operator illustrating achievements in social responsibility practices through impactful initiatives and measurable results.

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A Food Service Retailer/ Operator which has addressed key issues on sustainability, conservation and environment with impactful initiatives and measurable results

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An outlet launch that has drawn significant consumer, industry and media attention. Nominations may be filed in multiple categories by Food Service Retailer/ Operator in the following categories:
  • Debut Outlet
  • New Outlet
  • Flagship Outlet
  • Concept Restaurant / Café/ Speciality format


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Success stories of Effective Tech Implementations – with details of execution strategy, implementation stages and payoffs/ results - in areas like:
  • Technology Adoption
  • Ease of Doing Business
  • Loyalty Program implementation
  • Digital Supply Chain Transformation
  • Nominations may be filed in multiple categories by Food Service retailers/ operators.


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A Success Story of ONE Specific Outlet (operated by a FS global major / national or local company with a chain of restaurants or just one outlet) operational since 1st Jan, 2022 or before having shown outstanding performance in terms of YOY Growth in per sq.ft. revenues.

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An outstanding story of market expansion.
  • New Market Penetration
  • Trading Area Growth
  • Store Count Augmentation
  • Acquisition of New Customer Segments


Apply Here
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